In order to further implement the spirit of the country's establishment of "China Brand Day", and promote the implementation of the strategy of brand power, on May 18, it was sponsored by Asiabrand, an authoritative professional brand evaluation agency. The "2021 Asian Brand Forum and 2021 China Top 500 Brands Conference" co-hosted by the website was grandly held in Tianjin. Lin Ye, Secretary of the Party Committee and Chairman of the Board of Directors of the Group, won the "Chinese Brand Person of the Year" and "100 Outstanding Brand Entrepreneurs" for his outstanding practices in management innovation. Beating founder and CEO Zhang Yiming and other well-known entrepreneurs. Zhenye International Group won the "2021 Top 500 Chinese Brands" award for its outstanding achievements in brand building, brand service, brand management and other aspects and its strong brand influence. Invited by the Forum Organizing Committee, Wu Qingrong, Vice President of the Group and Executive President of Human Resource Management Center, was entrusted by Lin Ye, Secretary of the Party Committee and Chairman of the Board of Directors of the Group, to attend the forum, and took the stage to accept "China Brand Person of the Year" and "One Hundred Outstanding Brand Entrepreneurs". ” and the honorary certificate of “Top 500 Chinese Brands in 2021”.

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Lin Ye, Secretary of the Party Committee and Chairman of the Board of Directors of the Group, was awarded the "2021 Chinese Brand Person of the Year"

Lin Ye, Secretary of the Party Committee and Chairman of the Board of Directors of the Group, was awarded the "Top 100 Excellent Brand Entrepreneurs"

Zhenye International Group won the "Top 500 Chinese Brands in 2021"

With the theme of "Giving the 100th Anniversary of the Founding of the Party and Paying Tribute to China's National Brand", the forum was attended by more than 400 people including relevant government leaders, brand management experts, representatives of internationally renowned investment institutions, and representatives of outstanding entrepreneurs. At the meeting, Yang Maorong, Deputy Secretary-General of the Tianjin Municipal People's Government, Deputy Secretary of the Binhai New Area Party Committee, and District Mayor, delivered an opening speech for the forum. A more comprehensive analysis of the international environment and new opportunities faced by development. Gong Fangxiong, former managing director of JPMorgan Chase, Hou Yunchun, chairman of China Enterprise Evaluation Association and former deputy director of the Development Research Center of the State Council, and Wang Hanwu, chairman of China Brand Management Research Center and director of Peking University China Brand Development Fund, delivered keynote speeches.

The Asian Brand Forum has been held since 2006 and has been held for 15 consecutive sessions so far. This "2021 Asia Brand Forum" adheres to the international evaluation standards and the principles of authority, impartiality, fairness and openness, and conducts evaluations of tens of thousands of institutions across the country through nearly six rounds of comprehensive evaluation methods including public selection, media announcement and expert evaluation. After nearly two months, Zhenye International Group and the chairman of the board of directors of the group, Lin Ye, passed the rigorous evaluation of the ABAS expert committee with high votes, and stood out among more than 10,000 institutions and more than 10,000 individuals across the country. Zhenye International Group won the "Top 500 Chinese Brands in 2021" award!

Wu Qingrong (third from right), Vice President of the Group and Executive President of Human Resource Management Center, on behalf of the Chairman of the Board of Directors of the Group, Lin Ye, took the stage to accept the honorary certificates of "China Brand Person of the Year" and "One Hundred Outstanding Brand Entrepreneurs"

Group Vice President and Executive President of Human Resource Management Center Wu Qingrong (third from right) took the stage to accept the honorary certificate of "2021 Top 500 Chinese Brands"

As an international economic language, brand has a strong cultural communication effect and influence. In 2017, the State Council approved the establishment of May 10 each year as "China Brand Day", and brand building has become an important starting point for the high-quality development of China's economy. The 500 brands on the list involve a total of 80 industries, with a total brand value of 27.50 trillion yuan, an increase of 8.4% compared to 26.3 trillion yuan in 2020. Industrial and Commercial Bank of China, Tencent, Huawei, PetroChina, Alibaba, SAIC, National Energy Group, Sinopec, China Telecom, and China Life were among the top ten of the "2021 Top 500 Chinese Brands".

Lin Ye, Secretary of the Party Committee and Chairman of the Board of Directors of the Group, is an outstanding entrepreneur. He started from scratch with a soldier-like steel will, and led Zhenye International Group from small to large, from weak to strong, and developed into a large-scale enterprise with comprehensive strength. . He has always insisted on integrating the military complex and family and country feelings into the operation and management of the group, closely connecting the destiny of the enterprise with the destiny of the country, and making the business operation and the country's development resonate at the same frequency. Over the past 16 years, he has led Zhenye International Group with the corporate mission of "prospering the country with industry and serving the country with industry", focusing on the fields of science and technology closely related to industrial competitive advantages, the high-end equipment field of manufacturing powerhouses, and the fields closely related to people's better life. In the field of people's livelihood, it has continuously created value for the people, society and the country, and has made positive contributions to the social development of China's economy.

Zhenye International Group is a comprehensive industrial multinational group that focuses on industry and combines emerging industries. After 16 years of development, it currently has four headquarters in Beijing, Shanghai, Shenzhen and Guangzhou, and one hundred branches across the country. In large and medium-sized cities, the main business covers eight major industries including big health, big consumption, modern logistics and commerce, new culture media, advanced manufacturing, new energy, smart supply chain, and e-commerce. In 2019, the Group achieved an operating income of 52 billion yuan, ranking 354th among the top 500 Chinese enterprises in 2020, 152nd among the top 500 private enterprises in China, 51st among the top 500 Guangdong enterprises, 24th among the top 100 private enterprises in Guangdong, and 24th among the top 100 private enterprises in Guangdong. 24th on the Fortune 500. In 2020, the group achieved revenue of 81.2 billion yuan. Zhenye International Group has developed into a well-known large-scale enterprise in China and has an important influence in the society.

Lin Ye, Secretary of the Party Committee and Chairman of the Board of Directors of the Group, was awarded "China Brand Person of the Year" and "Top 100 Outstanding Brand Entrepreneurs", and Zhenye International Group won the "Top 500 Chinese Brands in 2021" award, fully demonstrating the group's growing influence and corporate value. Increasingly, the brand image has been further recognized by the market and society. In recent years, under the leadership of the chairman of the board of directors of the group, Lin Ye, Zhenye International Group attaches great importance to brand asset management, strengthens brand building, maintains brand image, continuously improves the group's brand value and core competitiveness, and regards brand building as a boost to the high quality of the group. It is an important starting point for developing and building the world's top 500 enterprises, effectively stimulating the innovation potential of enterprises, accelerating the improvement of quality and efficiency, and fully demonstrating the brand effect. In the next work, the group will do a good job of brand work, further enhance the brand awareness and influence, and help the group to realize the grand goal of the world's top 500 enterprises as soon as possible.